Madrid, Community of Madrid, Spain · Creative · Copy



An experienced writer who is responsible for concepts through finished copy for all assigned projects. Often works as part of a creative team (paired with an art director for example) to achieve the client's objectives through creative imagery and effective message strategies. May supervise others and have client contact. A senior copywriter may manage other copywriters in overall efforts to research, conceptualize, write, proofread and edit original content and digital experiences. A copywriter helps to determine tone, style, structure and voice of editorial content, based on available space, knowledge of editorial principles, aesthetic sense and brand considerations, working directly with Creative Directors, Digital, Brand and Media Strategists, Art Directors, Interactive and Front-end Developers, IA’s, Content Specialists & Designers.

The copywriter has an important visual criteria that allows him/her to take decisions in art directions together with the Art Director.


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